JoJamie Hahr of Broken Bow Records is as vibrant as she is personable. In spending just a little time with her it’s not hard to understand how she has made her way to a such place of influence in Nashville. She’s smart, has paid her dues, and bottom line: she’s super hardworking. I chatted with JoJamie about her work in promotion and specifically asked her to demystify some of the process of how a song makes it’s way to country radio. Here’s the beginning of the interview in print, and the remainder of the interview and the details of radio promotion can be found in the first episode of our brand new podcast which is premiering on CountryLiving.com.
A little background: JoJamie started college at 17 at the University of Central Florida, and in her first semester she interned with Mike Moore at K92FM in Orlando (WWKA). Immediately after her internship ended, Mike hired her part time at the station where she worked throughout college. Upon graduation, they hired her full time to be an event coordinator and she had a role on the morning show. Meanwhile, Mike went onto Nashville to work as the PD for WSIX, and not long afterwards recruited JoJamie to move to Nashville as well and become his Promotion Director at WSIX. So at 23 JoJamie headed north for Nashville, and not too long after that, she made the jump into the label world working as the Promotion Coordinator for MCA Records, and ultimately landing at Broken Bow records where she worked Jason Aldean’s first single “Hick Town.” She spent a few years at Valory (an imprint of Big Machine) making her way to a national promotion position, but ultimately returned to Broken Bow— first as VP of Promotion from their management division, and now as their VP of Marketing where she works with the likes of Jason Aldean, Randy Houser, Chase Bryant, Lindsay Ell, and Dustin Lynch to name a few.
KB: Can you tell me more about your early days in radio:
JH: I’m smiling so big, not because it’s not great now, but when I first started in the business in radio, to me it was the best thing ever. I was hanging banners in 100 degree weather. We had this 36ft long RV for the station and one of my jobs (on Wednesdays) was to drive the RV to the campground and empty the toilet. Not even kidding you. I love telling that story because for people that want to be in the business, it’s not glamorous and everyone has to do grunt work no matter what. I think back on that time, specifically in radio, as it was just really cool. Even though at the time I was doing all this crazy work.
I asked JoJamie to explain how the promotion team (the people who promote records to country radio) is laid out at Broken Bow. It’s organized slightly differently at each label, but this is a great example of how they’re structured so those interested can see who does what.
JH: At BBR we have 4 different imprints and the thought process behind that is that every artist gets the attention they deserve. Those labels are: WheelHouse, Stoney Creek, Broken Bow, and Red Bow. Each label has their own promotion team which consists of 4-5 people. A VP of Promotion (the head of that promotion team), a National Director of Promotion, and 2-3 Regionals, and a Coordinator. Let’s say there are 150 radio stations across the whole country, those areas are broken up into 4 “regions.” So each Regional is responsible for an area, and here our National VP also is responsible for mentoring the Regionals but they also oversee one of the regions. And then the Promotion Coordinator is assisting those guys out in the field.
KB: For the most part these promotion teams are promoting to specific radio stations, called “reporting stations.” Can you explain in simple terms what a “reporting station” is?
JH: A reporting station is a radio station that reports to one of our chart systems: Mediabase or Billboard. In the simplest terms, every time one of the stations play a song it is reported back to this monitored on a computer system.
Now…to hear more about the process and about how songs actually make their way to the radio station….click on over to our brand new podcast.
Follow Jojamie Hahr on twitter, insta, facebook, snapchat: @JoJamie. Also keep up with all the BTS stuff from Broken Bow Records via the #BBRMG Show here.