Shazam. Before it was an app, it was an exclamation used by comic strip character Billy
Batson to transform himself into superhero Captain Marvel. Then it was an utterance used by your younger brother to mean something between “Voila!” and “Bam!”
And now it’s an app that has become not only one of the most popular tools for music discovery, but also one of the most compelling data generators for music marketers….particularly as a predictive tool for tomorrow’s hits.
(Dress sold out. Similar at Free People. Boots: Nordstrom.)
In the spring of 2014, when my single Famous was being promoted to country radio, Nashville wasn’t really using Shazam data as part of their marketing points to radio stations (though I believe our pop counterpoints were beginning to use it.) But two years later, a songs number of “shazams” has become a major talking point within the industry.
And if you look at the Country category of “trending” Shazams, you’ll see Maren Morris’s “My Church”, Thomas Rhett’s “Die A Happy Man,” Dierks Bentley’s “Somewhere On A Beach,” Cole Swindell’s “You Should Be Here,” Brett Eldridge’s “Drunk On Your Love,” Jon Pardi’s “Head Over Boots,” and Chris Stapleton’s “Nobody To Blame” all in the top 10.
Also, you’ll also see those same songs on the USA trending chart, though none are currently top 30 on that chart.
There’s also a Future Hits category….the only country song on that chart right now is Dan + Shay’s “From The Ground Up.”
So this month, I’m bringing you a playlist based on what I’ve “shazammed” since Feb 1. Now, I have to admit that I didn’t “Shazam” any country songs, because I usually already know what the song is/who the artist is because that’s the lane I’m in. SO, to keep everyone happy, I’ve added in some country songs I think are worth a listen too–but if I’m being 100% honest, I didn’t Shazam any of those. 🙂
What’s on your “My Shazam” list? Tell me in the comments.